Week 1 ( Term 2) - Audience

Whether you are constructing a text or analyzing one, you will need to consider the destination of that text (i.e its target audience) and how that audience or any other will respond to that text.

Effects Model i.e theoretical how humans ingest the information transmitted to them by media texts and how this might influence (or not) their behaviour

1. The hypodermic needle model (1950s) - audience passively receive this information

2. Uses & Gratifications 1970s - Far from being a passive mass, audience were made up of individuals who actively consumed texts for different reasons and] in different ways

Diversion - escape from everyday problems and routine

Personal relationships - using the media for emotional and other interaction

Personal identity finding yourself reflected in texts learning behaviour and values from texts

Surveillance -information which could be used for living

3. Reception theory - Gender Class Age Ethnicity were all considered